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Healthy Snacking Trends Picking up Fast in India: From Fad to Integral Lifestyle
Snacking has always been an integral part of the Indian lifestyle, From Indori Namkeen to Gujarati Khakhras to Ba.....
- November 15, 2025
- Posted by: Admin
- Categories: Retail Sector
Healthy Snacking Trends Picking up Fast in India: From Fad to Integral Lifestyle
Snacking has always been an integral part of the Indian lifestyle, From Indori Namkeen to Gujarati Khakhras to Banana Chips of Kerala, average Indian households love to snack. From casual indulgent snacking to using them as a side dish with tea/ coffee, snacks are ubiquitous in Indian households. Interestingly snacks are not just a routine, rather deeply rooted in culture.
Interestingly, the concept of snacking is transforming and becoming more centred on healthy lifestyle, long term health benefits and nutritional requirements. This is fuelling demand for low calorie, high-fibre, low-preservative, multi-grain options. Youngsters are very intrigued these days and make sure to check the calorie counts and nutritional values in packages before making a purchase decision. Similarly, grown-up adults are also becoming health conscious and make sure to check the pack before deciding.
Major Growth Drivers of Healthy Snacking Industry in India
- Media reports suggest that average household expenditure on healthy eating is going to increase 2x by 2026, which will naturally increase consumption of healthy snacks.
- Growing volume of millennials and gen- Z are now driving demand for healthy snacks with high nutrition and calories snacking option.
- Due to rise in healthy snacking, recent years have seen a jump in start-ups specializing in healthy snacks such as bars, nut seeds, soya sticks, etc.
- The demand is more centred around Tier 1 & 2 cities currently. However, in the near future, the demand will pick up in Tier 3 & 4 cities as well. The growth in e-commerce and quick commerce will further dovetail the market in the smaller cities.
- Indians are now becoming very health conscious with overall rise in gyms, fitness clubs, health clubs, etc. This trend is also reflecting in food habits & overall lifestyle changes.
Key Trends in Indian Snacking Industry
- Millet-based snacks are gaining popularity in India and becoming a healthy alternative to regular grains. It is glutton free, low in carbs and is rich source of fibres, proteins, magnesium and iron. Many FMCGs alongside a bunch of new start-ups are specializing in millet-based snacks such as laddoos, crackers, chips, granola bars, popcorns, etc.
- Instead of fried chips, there is visible rise in the popularity of baked chips. They are low in fats and calories and are perfect for weight loss. Similarly, there is growing popularity of vegetable chips such as beetroot, carrot, sweet potato, spinach, etc. which are high on nutrients compared to potato chips.
- Makhana or fox nuts are becoming very popular in India. As per media reports, 3 out of 5 individuals in India, prefer Makhana as their go-to superfood. It is high in proteins (15 grams of protein each 100 grams), low in calories (347 cals per 100 grams) and high in antioxidants. Makhana or fox nuts as it is called, it is optimum for weight management, diabetes and overall fitness.
- There is a rise in protein snacking in India which comprises soybean sticks, roasted chhana, seed nuts, etc. Similarly, there is a notable rise in the consumption of multi-grain snacks such as Sev, Gathiya, Chips, etc. as they are rich in nutrients and are good for overall gut health.
How The India Watch Can Help
If you are new age start-up, investor or a business owner planning to enter/ expand into healthy snacks business in India, The India Watch can assist you with tailor made studies, research and feasibility analysis.
- We can assist you with detailed market research surveys, consumer behaviour surveys, qualitative surveys, focus group interviews and much more.
- We can support you with curated market studies capturing valuable insights on industry sizes, market trends, consumer segmentations, competitive insights, distributor structure information, value chain information, etc.
- Our tailor-made research can offer valuable insights & information on price sweet spots, market positioning and targeting, go-to market strategies, retail strategy, packaging insights, etc.
- For new business and start-ups, we can help with detailed feasibility studies and business plans. We can also assist with investor presentations, pitch decks, company presentations, white papers, etc.
- For companies planning an IPO, we can help with required feasibility reports, market study documents, and much more.
For any further information, feel free to drop us a mail at info@theindiawatch.com
Sources
https://nithyaamirtham.com/blogs/posts/exploring-the-rise-of-healthy-indian-snacks-in-2024
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