Latest Market Analysis

In India’s ~ Inr 5,500 crores Sandwich market, branded outlets hold a share of 37% In India’s evolving QSR industry, sandwiches hold their own unique position. It is often viewed as a fresh, grab & go and relatively healthy (it generally has lower calories compared to other fast

Dissecting India’s ~ INR 12,500 Cr Toothpaste segment: Size, trends and new categoriesThe total oral healthcare market in India is sized at around INR 21,000 crores (USD 2,2- 2.3 billion), growing at a steady pace of ~ CAGR 5-6%. India’s oral healthcare industry is growing fueled by rise

In the recent years, there has been a notable progress in India’s beauty and personal care industry. As the country gradually transforms from an aspiration-led economy to a truly middle-income market, the demand for Beauty and Personal Care (BPC) products and other related categories such as f

India has close to ~6 million salons. Largely the sector is unorganized, run either in a small set-up of neighborhood style store or single ownership model. However, amidst a large unorganized market, gradually a small but significant portion of premium style salons are gaining prominence. Out

India’s nutrition supplement market is growing at a scorching speed. Few years back, supplements and nutrition were mostly consumed by fitness freaks and gym goers. It was largely perceived as a lifestyle product. However, in the post pandemic world, as the demand for science-backed preve

Market Overview:India’s perfume and fragrance market is growing into a lucrative consumer category, driven by rising incomes, increasing interest in personal grooming, and expanding access through e-commerce platforms. The Indian perfume market was valued at around USD 1.25 billion in 2025 and